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Aditya Birla Sun Life Insurance Launches ABSLI Life Shield Plan

Hyderabad, March 14, 2018:In a bid to provide holistic protection solutions to individuals, Aditya Birla Sun Life Insurance (ABSLI), the life insurance arm of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services company, today launched the ABSLI Life Shield Plan - A non-linked non – participating term insurance plan. The new plan comes with 8 variants, empowering customers to opt for need-based protection cover. ABSLI Life Shield aims to support familiesagainst financial liabilities in a critical moment of death or illness of the main earning member of the family.

Speaking on the launch, Anil Kumar Singh, Chief Actuarial Officer, Aditya Birla Sun Life Insurancesaid, “Rising occurrence of illnesses and various other factors have led to an increased uncertainty amongst the population of India. The need for protecting and safeguarding one’s life and his/her family’s dreams and goals has never been more. Furthering our objective of ‘protection-for-all’, we are extremely delighted to launch ABSLI Life Shield Plan. This plan comes in tailor-made options and aims to provide a holistic protection cover to individuals.”