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Saffolalife Study 2017 reveals India’s barriers to heart health

Hyderabad, 27th September 2017: On the occasion of World Heart Day, Saffolalife™ launched the Saffolalife Study 2017 which highlights the barriers that Indians face when it comes to leading a healthy life for a healthy heart. There has been a rising awareness about heart health in India but the startling statistics of the risk of Cardio Vascular Diseases still continue to be on a rise. This World Heart Day, the Saffolalife Study 2017 digs beneath the surface to find the reasons why people are not able to put in the efforts to improve their heart health, despite being aware of the risk parameters. Often they face daily challenges, which prevent them from achieving desired body goals or maintaining a healthy routine. Saffolalife Study 2017 aims to understand the “Barriers to heart health” to enable higher compliance & encourage people at CVD risk to lead heart healthy lifestyle. This study was conducted among 1306 respondents across Delhi, Mumbai, Lucknow, Hyderabad, Chennai and Kolkata.
In Hyderabad, the study findings indicated that long working hours, JobStress, lack of sleep& long travelling hours are the key Barriers which come in the way of making Hyderabad heart healthy, in addition to the temptation of tasty food. 

In order to understand in detail the issues people face in putting efforts towards a better heart health, Saffolalife™ launched a pan India survey commissioned by AC Nielsen amongst those who have been identified to be at risk of CVD diseases. The study revealed startling city-specific facts, age specific and gender specific barriers that come in the way of people being able to put efforts towards a healthy lifestyle for a healthy heart.
The Saffolalife Study reveals that while both men & women find temptation for tasty food and eating out as a barrier to staying healthy, there are some differential barriers which get highlighted between the two genders. While women site time spent in household work as a big barrier, men say that job stress and lack of sleep hours is a big reason why they are not able to put in efforts to stay healthy. When it comes to different age groups, Household responsibilities and stress at home are seen to be skewed as barriers towards the age group of 35-44 as compared to the age group of 25-44.Time spent on tablet/ phone is seen to be adding to sedentary lifestyle and is a barrier and Lack of Facilities & Infrastructure (space to exercise / workout / do yoga /walk/ run nearby their office or home) is also cited as a barrier that comes in the way to putting efforts to stay heart healthy.